Advertising with dancetrain
For more than 20 years, dancetrain has connected dancers, parents, teachers, studios, schools and industry professionals through print, digital and online content.
From a single campaign to year-round visibility, we can create an advertising package that places your business directly in front of Australia’s dance community.
print copies
digital subscribers
monthly website visitors
students reached through dance education
Why Niche Magazines Are Making a Comeback
Digital media was supposed to be the end of print. Instead, something interesting has happened. Niche magazines are finding their footing again, not by chasing mass audiences, but by offering something increasingly difficult to find online: depth, credibility and genuine connection.
Niche publications don’t simply cover a community, they live within it. And in print, that work lands differently. Photography has room to breathe, stories invite more than a scroll, and the finished magazine becomes something readers hold, keep and return to.
At dancetrain, that’s always been the point. We’re not reporting on the dance community from the outside, we’re part of it. I’m in theatres, studios and rehearsal rooms, at competitions and performances, talking with dancers, teachers, choreographers, parents, physios, directors and adjudicators.
I photograph the work as it happens and hear directly from the people shaping Australian dance. That access and trust shape what we publish, and give advertisers something equally valuable: a direct connection with a highly engaged and clearly defined dance audience.
In a landscape crowded with noise, dancetrain offers something different: a trusted place within the community you want to reach.
“With an exceptional eye for detail, Dani captures artists in exquisite moments that express their movement quality with essential shapes and lines. Only a trained dancer can truly appreciate and capture that essence.”
Jane Kesby
Head of Classical Ballet, The McDonald College
What Sets Us Apart
dancetrain has a unique place within Australian dance, connecting the professional industry with the teachers, parents and young dancers who make up its future.
Our coverage spans dancer health, training and education, professional careers, competitions, schools, full-time training, performances and opportunities.
Our education program extends that reach into classrooms, with 196 educators using dancetrain lesson plans and more than 25,000 students reached per issue.
For advertisers, that means your message isn’t simply placed beside dance content. It becomes part of a platform your audience already chooses to read, learn from and engage with.
Advertising can be tailored across print, online, our Digital Issue and dedicated e-blasts, allowing campaigns to be built around your audience, timing and budget.
BE FOUND — LISTINGS
dancetrain’s listings include our High Schools & Colleges, Full-Time, Part-Time and Syllabi & Associations Guides, providing year-round visibility within the dance community.
Our Competitions and Events Calendar is also one of our most visited sections and is an ideal place to promote upcoming events.
Listings start at $795 per year.
BE SEEN — ONLINE
Reach dancers, parents, teachers and dance businesses through dancetrain.com.au, with approximately 11,000 unique visitors each month.
Traffic rises significantly when new event, competition and performance galleries are released, creating strong opportunities for targeted exposure.
Online MRECs start at $1,050 + GST.
MAKE AN IMPACT — PRINT
dancetrain publishes six print issues each year: Jan/Feb, Mar/Apr, May/Jun, Jul/Aug, Sep/Oct and Nov/Dec.
Print provides advertisers with a trusted, highly targeted environment where photography, storytelling and brand messages have space to make an impact.
We can also create tailored editorial campaigns including writing, photography, graphic design, print placement, online links and QR codes directing readers straight to your business.
Featured editorial packages including banner advertising and online links start from $1,050 + GST.
REACH THEM DIRECTLY — E-BLASTS
With an email audience of approximately 18,000, dedicated e-blasts provide an immediate way to promote auditions, performances, enrolments, events, launches and business updates.
E-blasts start at $1,050 + GST.
LAND IN THEIR INBOX — DIGITAL ISSUE
Every two months, the dancetrain Digital Issue is sent directly to more than 18,000 subscribers.
Each issue brings together stories, dancer health advice, education, industry news, reviews, event coverage and galleries, with direct links allowing readers to move easily from editorial content to advertiser websites.
Digital Issue tiles start at $895 + GST per issue, with discounts available for multiple placements.
Testimonials from the Dance Community
“Photographing dance is an art in itself. Dani Brown has a keen eye and is unobtrusive in both studio and theatre settings, understanding the details required to produce pictures that are interesting and display correct lines and shapes.”
Lucinda Dunn OAM
Former Ballerina, The Australian Ballet
“dancetrain celebrates all forms of dance, including commercial dance and Musical Theatre. Dani Brown has brought the dance community together, inspiring artists to pursue their passion, with something for everyone from students to professionals.”
Kelley Abbey
“dancetrain Magazine is beautifully presented and full of information for dancers. Their dedication to the industry and their clients is first class, helping us establish our name in the dance world.”
Kelly Aykers
Kelly Aykers Full-Time Dance
2026 Deadlines
Jan/Feb PRINT: November 28 | January DIGITAL ISSUE: December 20
Focus: Competitions and Events
Mar/Apr PRINT: January 20 | March DIGITAL ISSUE: February 20
Focus: Syllabi and Associations
May/Jun PRINT: March 20 | May DIGITAL ISSUE: April 17
Focus: Academic Schools Guide for Dance
Jul/Aug PRINT: May 20 | July DIGITAL ISSUE: June 19
Focus: Full-Time Graduates Employed in the Industry
Sep/Oct PRINT: July 20 | September DIGITAL ISSUE: August 20
Focus: Full-Time Faculty Profiles
Nov/Dec 2026 PRINT: September 18 | November DIGITAL ISSUE: October 21
Focus: National Student Star Award Recipients
Let’s talk about your next campaign.
Contact Dani Brown directly on 0407 782 256
or email
dani@dancetrain.com.au
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